Our approach to finding the path
We magnify the ecosystem, understand the role players, the forces, and the relationships between them.
We locate opportunities and threats in the ecosystem. We project scenarios.
We speak to validate. We get into the trenches, speak to employees, customers, competitors.
We compare the most likely scenarios for success.
We point to the scenario with the highest return, but the lowest risk.
We direct the innovation process, we prototype, observe engagements, make adjustments, then we level-up!