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Our approach to finding the path
Magnify
We magnify the ecosystem, understand the role players, the forces, and the relationships between them.
Locate
We locate opportunities and threats in the ecosystem. We project scenarios.
Speak
We speak to validate. We get into the trenches, speak to employees, customers, competitors.
View
We compare the most likely scenarios for success.
Point
We point to the scenario with the highest return, but the lowest risk.
Direct
We direct the innovation process, we prototype, observe engagements, make adjustments, then we level-up!
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